New Life Covenant Church Consistency of the brand throughout any potential material is a must if the brand is going to have an exponential effect. An example of this are these 7' tradeshow banners that we designed for New Life. Even though these are different and have different purposes than, lets say, letterhead, they still convey the message of what the organization is. Perhaps, these banners are the first and only thing that will give someone an impression of the organization. Therefore these need to have the same attention in the design phase as the brand itself. |