New Life Covenant Church With any organization that asks us, "what should we do first?", we always tell that they need to start with their brand. The logo, the heart of the brand, can and should be the culmination of all that the organization is and intends to be. If the logo is to be plastered on absolutely everything that you do, it makes sense that a lot of thought should be taken to come up with a proper logo to fit your organization. In New Life's case, we focused on the growth aspect of the church and incorporated the leaves of a vine within the logo that start at the base of the cross. With the dichotomy of the older and younger members, we decided to have one of the fonts be serif and one sans serif so that it can hold the tension of traditional and contemporary. |