New Life Covenant Church Logo

New Life Covenant Church has an established history within San Jose. When the church decided to move buildings, they also decided that it was time for a comprehensive branding campaign.

Having members that varied in age and demographic, we designed the logo to be appealing to a trans-generational audience.

Focusing on the growth aspect of the church, we incorporated the leaves of a vine within the logo that start at the base of the cross.

With the dichotomy of the older and younger members, we decided to have one of the fonts be serif and one sans serif so that it can hold the tension of traditional and contemporary.