Fantis Group Clean, high-end space that could be within a variety of styles of homes. Using an interior photo allowed for us to greater target audience by not showing a particular exterior of a home that would limit the amount of people that could identify with that particular style. This style of interior photo with the text "the salt lake lifestyle" was part of a series of advertisements that we did for the Fantis Group as part of a comprehensive marketing campaign. Our aim within this campaign was to introduce this audience with the Fanits Group. At the same time, we wanted to establish the Fanits Group as the experts within a certain demographic of those that appreciate style. |