Wrap 'n Wear
Web Banners
Here is a sampling of some of the web banners that we have done for Wrap 'n Wear. As you can see, we have done a few in all shapes and sizes.
While the websites that these banners are on vary, they all have a similar audience. Therefore, we have kept the look and feel of these web banners to be fairly consistent.
Rule number one when running ads on various websites or other publications is to have consistency. Marketing and advertising take time to be effective. If the look of your ads are changing, then the viewers will not have the same brand recognition and therefore your marketing efforts will not be as effective as they could be.
With consistency, you still should have some variety so that it is fresh and not overlooked. This is the balance that we worked with on these banner ads. |