Powder Mountain Powder Mountain has a lot of powder to be found, even days or weeks after a storm. That fact is enough for powder-hunger locals to be curious about the mountain...if they know about it. This ad was created to highlight that which is Powder Mountain's top selling point, the powder itself. Within advertisements, sometimes the effectiveness of the ad can be of what isn't shown or said rather than what is. In this case, the obvious thing missing is a skier or snowboarder. Anything different about an ad can cause it to be noticed, then the content of the ad should encite the viewer to feel positive thoughts about the product/service...or mountain in this case. |