wold creative group

salt lake real estate report

Wold Creative Group — Mon, 05 May 2008 15:30:00 +0000

The first quarter real estate numbers are in for the salt lake city market. Tony Fantis, a real estate agent within salt lake city, has come up with reports that detail the ups and downs of the salt lake real estate market. This is an example of the Fantis Report.

To learn more about the Salt Lake market or to have the most extensive real estate online search, click here.

blogs: key to the dynamic website

Wold Creative Group — Thu, 17 Apr 2008 18:09:00 +0000

We often recommend the use of blogs for businesses when approaching a website for them. That might seem a little odd if you think of blogs as i used to, that they are personal free-association online journals. Yes, there are those that have personal blogs that do divulge just about anything on their mind, but that isn't really what i am referring to here.

A blog can simply be the free avenue in which a dynamic website can exist while still being professional. Moreover, a company can be more free to show more personality, flavor and experience through a blog than a website. When it comes down to it, a website needs to have a level of professionalism that can win over potential clients. Coupled with this website should (not always, but often) be a blog that also supports your brand to win over potential clients. Both of them working together can give a broader-reaching response to question of "who is your company".

Recently, we helped Closeknit Clothing setup a blog. With their focus on fashion within an urban market, this sort of avenue is perfect medium for their intended audience. We branded their blog to match the look of their already-existing website so that both of them complement each other and further the brand of Closeknit Clothing.

We also added in the capability for visitors to subcribe to future blog posts. Then, when Closeknit updates their blog, subscribers will automatically get e-mailed and therefore this can be treated as an ongoing e-mail newsletter.

Click here to view their blog.

having fun with the brand

Wold Creative Group — Wed, 16 Apr 2008 18:06:00 +0000

Sometimes i need to step outside of the norm to design something for the sake of designing something. You know, "art for art's sake".

In this case, i wanted to be a little more playful with the Wold Creative Group logo concepts. With a logo, the brand recognition that encompasses the whole of a company within a symbol, one can hold onto the rigidity of the original design too much. I know that i have that tendency sometimes...and for good reason. With consistency, comes recognition. But, i do think that there is a time and place to let go of some of the standards and create something new with the framework of a logo in order to convey a different message. That is essentially what i did here.

enjoy.

new website - sneak peek

Wold Creative Group — Wed, 02 Apr 2008 21:58:00 +0000

We have done what about 30 other companies have done and hired ourselves to re-design our own website, wolcreative.com. With dynamic navigation, RSS feeds, JAVSCRIPT, AJAX, forms, client login, HTML optimization...etc, it is going to be sweet (completely objective observation there).

the sneak peek is below but here's the best part...the preview is absolutely free! (what can i say, shameless marketer here)

winter sports school brochure

Wold Creative Group — Wed, 02 Apr 2008 21:34:00 +0000

While attending a few educational and sporting events, the Winter Sports School in Park City has been able to further their exposure within their market through a newly designed brochure. The focus of this printed piece was to both highlight the academic excellence that the Winter Sports School provides as well as the diverse athletic programs that this school can accommodate.

On a side note, 2 of the 9 total USA Olympic gold medals at the 2006 Olympics were alumni of the Winter Sports School in Park City. Not too shabby.

photos...art within the ordinary

Wold Creative Group — Tue, 01 Apr 2008 18:53:00 +0000

I have this tendency to think in images, to create momentary photos like an internal camera obscura. Sometimes, i am lucky enough to have an actual camera with me to capture some of these angles, colors, lines, textures and shapes that seem to catch my eye. Such was the case yesterday where the light of the beautiful sunset allowed me take some photos of seemingly innocuous things. Trying to capture the ordinary things in life in a new, interesting way is a challenge.

This challenge holds true within marketing as well as within photography. Without an interesting angle, a wall is just a wall...a marketing piece is just a marketing piece. There is the need to have a creative presentation of your product/service in order for it to stand apart from the ordinary.

We would love to help you create something unique.

-jeremy

powder safari

Wold Creative Group — Mon, 24 Mar 2008 17:46:00 +0000

Powder Mountain has a daily back-country cat tour called the Powder Safari. This essentially means that you can ride the cat up and track virgin powder all day with seven of your closest friends. One of the unique features of the Powder Safari is that it will be able to take people on tours well after the mountain itself closes.

Here is a recent poster that we did to highlight the Powder Safari.

in the works

Wold Creative Group — Thu, 20 Mar 2008 22:10:00 +0000

Even though we haven't shown current projects that are in the works, i think that now is the time to show you what we are working on. I am particularly excited about some new websites that we are working on currently.

One example of a website that we have begun production on is for Brach Design, a contemporary salt lake city architecture firm. As you can see, this site has been designed to reflect the clean lines and impressive spaces that the architecture itself conveys. The compliment of the web design to the actual architecture is meant to drive the site visitor's curiosity as well as confidence in Brach Design.

Enjoy.

photo shoot

Wold Creative Group — Wed, 19 Mar 2008 20:07:00 +0000

Recently, we did a photo shoot with a long-time client, Wrap 'n Wear. With babies and models in abundance, it was a fun event that allowed us to capture some of the benefits of their product.

The goal of this shoot was to highlight the product as more of a fashionable item rather than just a "baby product". With that in mind we went to two locations, a high-end shopping center and a classic home. Each location gives a slightly different feel to the images but allows for the product to "fit" within the perceived environments and therefore give the association of a high-end product that is fashionable as well as functional.

Here are just a few examples of the photography below.

welcome winter sports school in park city

Wold Creative Group — Tue, 18 Mar 2008 16:01:00 +0000

Wold Creative would like to officially welcome the Winter Sports School in Park City! This unique school focuses on a quality private education for competitive high school winter sports athletes. With school alumni winning gold medals in the 2002 olympics as well as a high collegiate acceptance into competitive schools, they certainly know what they are doing.

Wold Creative Group will be working with the Winter Sports School in Park City on the their branding, brochures and with a complete overhaul to their website. We are excited to be working with the school to help them to grow within the education and winter sports training industries.

marketing in nature

Wold Creative Group — Wed, 05 Mar 2008 23:30:00 +0000

In undergrad, the most influential class that i took was rhetoric. While that might seem like it is a class that teaches one to wax poetic, it is rather a education on how to learn, process and read messages as well as giving you the basis of how to communicated effectively with others. Anyways, one of our classes was about learning from nature.

It might sound a little odd to think that we can pick up cues from nature and use them within marketing. On the other hand, most consumers are creatures of habit and often fall prey to subconscious cues used within marketing in order for them to choose what products or services that they spend money on.

Today i have been looking at flowers. There are a few outside my window that are striking in their color and density. Strong purples, oranges and yellows are easy to notice from a distance while they seem to just get more striking as you get closer. These flowers are tiny advertisements to passing bees. With the pollen that the bees carry, these flowers must get bees to land there in order for them to continue to exist.

TIP. With all of the marketing "flowers" out there within your market, why would any "bees" come to your company? Looking at the plants outside my window, i would say that catching attention utilizes the idea of being different/unique while have prolific messaging so that is one ad doesn't cause a customer/client to look your directly, another ad will.

photography company branding

Wold Creative Group — Wed, 20 Feb 2008 16:27:00 +0000

Michael Tallman, a professional photographer, recently moved from the east coast to Salt Lake City. While the wedding photography industry can be quite competitive, Michael Tallman stands apart with the artistic angle that encapsulates the emotion of the event. Wold Creative Group was brought in to help create the brand that incorporates the same artistic bent within the logo itself.

What we came up with is a modern logo that centers on clean lines and circles that incorporate the concept of a lens flare.

fantis report

Wold Creative Group — Thu, 24 Jan 2008 19:31:00 +0000

In order to position the Fantis Group as the authority within the Salt Lake City market, we have come with the Fantis Report. This report shows unique stats and charts for the real estate market within Utah as well as gives advice about the current market trends. Distributing this report to a targeted audience of around 30,000, this report will allow the Fantis Group to be the real estate authority within this targeted audience. Below is the cover.

new life branding continued

Wold Creative Group — Thu, 24 Jan 2008 19:14:00 +0000

The logo is just the beginning of the brand. The next step for New Life was to have business cards to that are consistent to their new brand. enjoy.

As a side note, the back side of the business card is real estate that everyone should be utilizing. Think of that area as a small little billboard.

amber technology logo

Wold Creative Group — Thu, 24 Jan 2008 19:06:00 +0000

As a part of the branding package that we are doing for Amber Technology, we have come up with a new logo for their company. The focus of this company is to provide herbal supplements for animals. Thus, we have incorporated paw prints within the logo design while highlighting the fact that this is green technology.

architectural brochure

Wold Creative Group — Wed, 16 Jan 2008 17:29:00 +0000

Brach Design was recently asked to submit sample work to be a part of a large residential development. Here is the cover the brochure created by Wold Creative Group for this proposal. Focusing on a clean, architectural look, we developed this proposal to show off the contemporary residential designs that Brach Design is known for.

ad example

Wold Creative Group — Tue, 15 Jan 2008 18:25:00 +0000

This is an AD made for a publication whose audience is made up of a ski instructors. The obvious correlation here is the idea that the ski instructors will be able to understand that need for guidance or help since they provide that service on a daily basis. While they might be able to help those that would like to ski, the Fantis Group can help them in their real estate endeavors. enjoy.

Misty Mountain Property AD

Wold Creative Group — Thu, 10 Jan 2008 19:09:00 +0000

Misty Mountain Property is based in Ogden Valley, UT. Given the fact that outdoor activities during the winter season is such a draw for this mountain valley, we have come up with the following AD to capitalize on this. Marketing the "life" rather than just the homes themselves can be an inventive way for a Real Estate agency to get the attention of their target audience.

Brach Design logo

Wold Creative Group — Thu, 10 Jan 2008 18:58:00 +0000

Brach Design is a contemporary architecture firm based in Salt Lake City, UT. With the slogan "good design is always green", Brach Design has proved well that design can, in fact, be environmentally friendly while still being on the cutting edge of artistic expression and functionality.

Establishing this brand within a relatively new market for Brach Design was the challenge we have been presented with. Given that situation, we have come up with the following logo and brand for Brach Design. The logo itself is angular, clean and stands apart from the competition while being solid enough to stand on its own.

New Life logo

Wold Creative Group — Thu, 10 Jan 2008 18:51:00 +0000

A church within the Bay Area in California has decided to go through a branding change when they moved to a new building. Thus, New Life Covenant Church was formed and we were hired to assist this process.

In order to encapsulate the idea of "growth" as well as Christianity, the following logo was designed for New Life. With a contemporary feel, this new brand of the church should help them to reach a greater audience as well as emphasize that growth potential that the church is experiencing.

RJ Connections logo

Wold Creative Group — Thu, 10 Jan 2008 18:31:00 +0000

RJ Connections is an educational video company based in Central Valley, CA. While their website is still in the works, their logo is complete. The obvious market here is to educators, teachers and parents so that RJ Connection's educational videos can get to a greater audience of students. Since their videos are of the basic sciences, light blue and yellow were used to incorporate the natural elements of a sky while still being appropriate for both a young as well as adult-educator audience.

-jeremy

Welcome Closeknit Clothing!

Wold Creative Group — Thu, 10 Jan 2008 18:22:00 +0000

Based out of New York, NY, Closeknit clothing is a company that specializes in urban clothing for men and women. With an artistic bent, Closeknit has a unique approach that show through their artistic designs.

Wold Creative Group has come along side of Closeknit to assist with general marketing initiatives. Essentially, it is our job to help Closeknit get more established within their market through appropriate marketing and strategic advice.

Please check out Closeknit.com to see them for yourselves. It is really good stuff.

happy Christmas

Wold Creative Group — Mon, 10 Dec 2007 21:36:00 +0000

Since our halls are currently fully decked, i figured it would be a good time for some seasonly fun. Here are some pics from around the house.
-jeremy

AD Campaign

Wold Creative Group — Fri, 07 Dec 2007 23:24:00 +0000

Here is an example of consistency through an AD campaign. While keeping a similar style and messaging, this ad is mainly an "image AD" to introduce the audience to Fantis Group, a new Real Estate company. Even though this is a new brand, with the images and layout, this AD was made to create a sophisticated, established look for Fantis Group. Thus, we are implementing two key elements of a brand within these ADs, consistency and credibility.

new team member

Wold Creative Group — Wed, 28 Nov 2007 17:53:00 +0000

We would like officially welcome Jesse to the Wold Creative Group team! Jesse not only has many years of website/database/coding experience but is also hilarious and a fun addition to the office. Welcome Jesse!