salt lake real estate report

The first quarter real estate numbers are in for the salt lake city market. Tony Fantis, a real estate agent within salt lake city, has come up with reports that detail the ups and downs of the salt lake real estate market. This is an example of the Fantis Report.

To learn more about the Salt Lake market or to have the most extensive real estate online search, click here.

winter sports school brochure

While attending a few educational and sporting events, the Winter Sports School in Park City has been able to further their exposure within their market through a newly designed brochure. The focus of this printed piece was to both highlight the academic excellence that the Winter Sports School provides as well as the diverse athletic programs that this school can accommodate.

On a side note, 2 of the 9 total USA Olympic gold medals at the 2006 Olympics were alumni of the Winter Sports School in Park City. Not too shabby.

powder safari

Powder Mountain has a daily back-country cat tour called the Powder Safari. This essentially means that you can ride the cat up and track virgin powder all day with seven of your closest friends. One of the unique features of the Powder Safari is that it will be able to take people on tours well after the mountain itself closes.

Here is a recent poster that we did to highlight the Powder Safari.

welcome winter sports school in park city

Wold Creative would like to officially welcome the Winter Sports School in Park City! This unique school focuses on a quality private education for competitive high school winter sports athletes. With school alumni winning gold medals in the 2002 olympics as well as a high collegiate acceptance into competitive schools, they certainly know what they are doing.

Wold Creative Group will be working with the Winter Sports School in Park City on the their branding, brochures and with a complete overhaul to their website. We are excited to be working with the school to help them to grow within the education and winter sports training industries.

fantis report

In order to position the Fantis Group as the authority within the Salt Lake City market, we have come with the Fantis Report. This report shows unique stats and charts for the real estate market within Utah as well as gives advice about the current market trends. Distributing this report to a targeted audience of around 30,000, this report will allow the Fantis Group to be the real estate authority within this targeted audience. Below is the cover.

architectural brochure

Brach Design was recently asked to submit sample work to be a part of a large residential development. Here is the cover the brochure created by Wold Creative Group for this proposal. Focusing on a clean, architectural look, we developed this proposal to show off the contemporary residential designs that Brach Design is known for.

Powder Mountain ad

Powder Mountain has some strategic advantages within their market that we are highlighting within a new print ad. While we could just come out and say it, alluding to the fact that Powder Mountain doesn’t have the lines at the lifts while having plenty of powder for everyone, even on a Saturday afternoon, is best done through a simple photo and small statement. This ad is simple, and that was done on purpose so that it will get noticed in midst of all of the other ski ads within the magazine. Enjoy.

-jeremy

Misty Mountain Property ad

Here is an ad that should be in print as we speak…or type. Misty Mountain Property is located within the Ogden Valley and therefore this ad was made to appeal to those interested in living in beautiful mountain surroundings. Enjoy.

-jeremy

visuals, visuals, visuals

It must be important if it is repeated 3 times. You could have the best product or service in the world but if people cannot picture it or somehow identify with it then you will have one heck of a time trying to sell it. We are a culture that wants to the “kick the tires” before we drive it off the lot.

TIP: In other words, show off your product and/or service to the world in the best possible light. Like it has been stated before, this does not mean to show absolutely everything, it just means that in order to hook people in to actually see your product or service for what it is, you need to let give people a taste of it through good photography or other visuals.

Generally speaking, the first thing people notice in a marketing piece is a photo/design/colors/layout and the second thing they notice is what it actually says. Both components of the marketing piece are equally important but the visuals will either cause the viewer to pause long enough to read the text or, if ineffective, will cause the marketing to not be noticed at all.

-jeremy

print vs. web

OK, so I could write a book about this and still not fully resolve this debate but the short answer is “preb”, my lame attempt to combine both print and web into one word. If you think that just online marketing or just print marketing is what your business needs, then you are absolutely looking at this the wrong way and potentially missing some potential customers.

TIP: do not look at marketing and advertising through a particular medium (print, web, environmental, tv, radio, etc.), look at marketing through all appropriate mediums. This is what the industry calls a “media mix” where the campaign and your company’s messaging is the most important piece of the puzzle rather than the particular medium.

A simple example of this would be if you were promoting a “special” at your store and you decided to send direct mail, ran online ads on appropriate sites and each of these ads (print and online) directed people to your website that highlights the “special” on the homepage. This is just one small example how thinking across media boundaries can exponentially increase the efficacy of a marketing campaign.

-jeremy