having fun with the brand

Sometimes i need to step outside of the norm to design something for the sake of designing something. You know, "art for art's sake".

In this case, i wanted to be a little more playful with the Wold Creative Group logo concepts. With a logo, the brand recognition that encompasses the whole of a company within a symbol, one can hold onto the rigidity of the original design too much. I know that i have that tendency sometimes...and for good reason. With consistency, comes recognition. But, i do think that there is a time and place to let go of some of the standards and create something new with the framework of a logo in order to convey a different message. That is essentially what i did here.

enjoy.

photography company branding

Michael Tallman, a professional photographer, recently moved from the east coast to Salt Lake City. While the wedding photography industry can be quite competitive, Michael Tallman stands apart with the artistic angle that encapsulates the emotion of the event. Wold Creative Group was brought in to help create the brand that incorporates the same artistic bent within the logo itself.

What we came up with is a modern logo that centers on clean lines and circles that incorporate the concept of a lens flare.

amber technology logo

As a part of the branding package that we are doing for Amber Technology, we have come up with a new logo for their company. The focus of this company is to provide herbal supplements for animals. Thus, we have incorporated paw prints within the logo design while highlighting the fact that this is green technology.

Brach Design logo

Brach Design is a contemporary architecture firm based in Salt Lake City, UT. With the slogan "good design is always green", Brach Design has proved well that design can, in fact, be environmentally friendly while still being on the cutting edge of artistic expression and functionality.

Establishing this brand within a relatively new market for Brach Design was the challenge we have been presented with. Given that situation, we have come up with the following logo and brand for Brach Design. The logo itself is angular, clean and stands apart from the competition while being solid enough to stand on its own.

New Life logo

A church within the Bay Area in California has decided to go through a branding change when they moved to a new building. Thus, New Life Covenant Church was formed and we were hired to assist this process.

In order to encapsulate the idea of "growth" as well as Christianity, the following logo was designed for New Life. With a contemporary feel, this new brand of the church should help them to reach a greater audience as well as emphasize that growth potential that the church is experiencing.

RJ Connections logo

RJ Connections is an educational video company based in Central Valley, CA. While their website is still in the works, their logo is complete. The obvious market here is to educators, teachers and parents so that RJ Connection's educational videos can get to a greater audience of students. Since their videos are of the basic sciences, light blue and yellow were used to incorporate the natural elements of a sky while still being appropriate for both a young as well as adult-educator audience.

-jeremy

7th Rig branding

7th Rig is a Hollywood-based production company. Currently producing a major motion picture, 7th Rig hired Wold Creative Group to help brand their company according to their direction and goals. With suspense and thriller movies as a backbone, 7th Rig needed a logo that was industrial, professional but also had an bit of mystery.

The final logo, pictured below, will be used for their corporate branding and image. We will be working with 7th Rig in order to create variations of this logo that will be used on the big screen.

-jeremy