marketing reflection
When thinking about running an ad or formulating a comprehensive marketing campaign, you have to remember that what you are doing is not a complete facsimile of the product or service that you are marketing. In other words, you have to be selective on what exactly you are using for text, image and messaging.
I like to think of marketing and, specifically, advertisements, as reflections of what you are trying to sell. These are not complete images of your product or service, but a just a glimpse of it.
Part of our job as marketers is to make sure that reflection shows off the best possible features of the product or service so that the reflection is enough to cause the viewer to want to turn their heads and look directly at the product or service. That is the advantage that we have, is that we can pick and choose exactly what to reflect.
