If i had to breakdown good design in a short phrase, i would say that it is the creative manipulation of the elements of art (line, balance, color, texture, shape). This is art. This is fine art, but it is not design for a business. Like fine art, the elements of art need to be used creatively in a good design for a client but the difference is the purpose of the design.

If a design is good but not useful to meet the client’s goals, then it is not a good design within the business world. This seems like a straightforward concept but it is certainly something that greatly effects how we approach all projects for our 30 or so clients.

Given the purpose and medium of a design, there is a structure in which design must fit in order to be good. This structure is both the marketing end of the piece but also the space in which the design is done. As a “creative”, as people in the industry say, i would admit that this structure is often a challenge.

I love a good challenge.
jeremy

This entry was posted on Friday, September 26th, 2008 at 3:42 pm and is filed under marketing, messaging, print, tip. You can leave a response, or trackback from your own site.