make sure to get out there. it is more than a right, it is our responsibility…and you get a sticker too.

Business cards are seemingly innocuous. Everyone has one and they all want to give them to you. They don’t have to fade into the woodwork, you just have to be creative about how they are done in order to get noticed and to be effective.

Here are a couple of tips that i think should be standard in this day and age of printing business cards:

1. All business cards should be double-sided. The back could simply be a solid color with your website listed but the point is that this is a mini billboard that could be utilized and should not be left blank.

2. Full color, full bleed. Larger businesses may not need to run at full color since their large quantities can justify printing at 2-color on the press. For most companies though, each card is going to be a shorter run since the contact information will change and thus printing these process (4 color) is definitely more affordable. Plus, having full color gives you some options for potential unique design work. Full bleed in printing is where you print off the edge of the paper. I personally like using this on cards so that design elements can be incorporated within the design that do not take away from the branding and contact info.

3. Simple is okay. An example that i like is actually within the movie Ocean’s Eleven where Daniel Ocean gave a card to Linus that was blank except for his name, “Daniel Ocean” in the center of the card. It is amazing that, with simplicity comes complexity and sophistication within design. 

4. They must fit the branding. Because business cards are an extension of your business, they must be consistent with the branding of your business. Just like every other marketing initiative, business cards have to drive the consistency of your brand which includes your logo and current design elements.

Here is an example that we have recently completed for the Fantis Group. As Realtors, they needed certain items on the card, i.e. photo, RE/MAX logo, but this doesn’t mean that their cards had to be standard or uninteresting. In fact, we are printing these cards with a silk laminate with a spot gloss coating on the logo which is quite unique within their industry.

We have recently finished a complete site re-design for Powder Mountain. With dynamic, yet searchable, content throughout the site, we have created a website where data is automatically fed through databases  and can be changed very easily everywhere else throughout the site. In other words, instead of having a very static 100+ page website, we have created the site to be agile in order to adapt to the changing seasons.

In order to have this fit within the marketing strategies we have going for Powder Mountain, we have provided copyrighting, photography, graphic design, development and strategic direction for the new website.

We also think that it looks cool too.

Click here to check it out.

A big welcome to a new client, Refugee Outreach Partnership from the Bay Area in California. This is an organization that is centered around bringing companies and organizations together in order to place refugees into homes, jobs and general stability. It is a partnership that sees beyond barriers in order to give opportunities to refugees. 

Wold Creative is currently working on finishing up their logo and then will be working on some other projects. We are excited to be working with this organization and would love to show you the logo but it hasn’t been finalized quite yet. Just to get a taste, here just a window into their brand. The focus of the logo that we have designed is centered around the global connection that people can have; they are connected but there is also movement.

enjoy.

We have been working on a logo for a contemporary and diverse church in California. This is a new organization that is just getting going and so they needed to say all that they intend to be within their brand. Given their diverse market of potential church-members and the fact that they would like to have a slightly modern logo, we have come up with an abstract cross that doesn’t look very “churchy” while is reminiscent of patchwork that comes together to form this cross. This allows for the message to remain consistent while still being, what we deem as, “approachable” to a larger audience.  Enjoy.

This blog is intended to be a free marketing/design/business resource that will be updated weekly with tips, ideas and suggestions to help hone your business’ marketing. Sure, there might also be an occasional bit of fun as well but don’t let that stop you from bookmarking this page.

There have been many exciting things happening with clients throughout California, Utah and Colorado and therefore this blog will also be a way to share success stories. In other words, this could be a great resource to see what is working in today’s market.

On a side note, if you live in Utah, you should check out Red Butte Gardens by the U (see pic below). If you don’t live in Utah, you should move here.

-jeremy