Here is an ad that should be in print as we speak…or type. Misty Mountain Property is located within the Ogden Valley and therefore this ad was made to appeal to those interested in living in beautiful mountain surroundings. Enjoy.

-jeremy

It must be important if it is repeated 3 times. You could have the best product or service in the world but if people cannot picture it or somehow identify with it then you will have one heck of a time trying to sell it. We are a culture that wants to the “kick the tires” before we drive it off the lot.

TIP: In other words, show off your product and/or service to the world in the best possible light. Like it has been stated before, this does not mean to show absolutely everything, it just means that in order to hook people in to actually see your product or service for what it is, you need to let give people a taste of it through good photography or other visuals.

Generally speaking, the first thing people notice in a marketing piece is a photo/design/colors/layout and the second thing they notice is what it actually says. Both components of the marketing piece are equally important but the visuals will either cause the viewer to pause long enough to read the text or, if ineffective, will cause the marketing to not be noticed at all.

-jeremy

OK, so I could write a book about this and still not fully resolve this debate but the short answer is “preb”, my lame attempt to combine both print and web into one word. If you think that just online marketing or just print marketing is what your business needs, then you are absolutely looking at this the wrong way and potentially missing some potential customers.

TIP: do not look at marketing and advertising through a particular medium (print, web, environmental, tv, radio, etc.), look at marketing through all appropriate mediums. This is what the industry calls a “media mix” where the campaign and your company’s messaging is the most important piece of the puzzle rather than the particular medium.

A simple example of this would be if you were promoting a “special” at your store and you decided to send direct mail, ran online ads on appropriate sites and each of these ads (print and online) directed people to your website that highlights the “special” on the homepage. This is just one small example how thinking across media boundaries can exponentially increase the efficacy of a marketing campaign.

-jeremy