Park City is an odd blend of environmental ideals, artistic expression, cliche rich within a ski-town atmosphere…and, of course, spectators like me to take in the views. enjoy.

-jeremy

That’s right, we have a new office and have just fully moved in. Check out the sweet pad below.

-jeremy

According to weather.com, it was 80 degrees here yesterday. The leaves haven’t changed color on any of my trees and yet we are getting the first snow of the season at my house as I am typing this (pic below to prove it). I may be wrong about this, but I could have sworn that there used to be some sort of time period between summer and winter.

But, when it comes down to it, that is just how we roll here in Utah. While other states might take the time for a break between outdoor activities, we go straight from summer hikes to backcountry skiing. We are always outdoors and on advil.

-jeremy

Wrap ‘n Wear, a baby carrier company and long-time Wold Creative client, was featured this morning on the Studio 5, a Utah-wide live TV show. The experience was fun for all involved and this was a great way to get the name out there to a larger Utah audience.

TIP: What the greater viewing audience might not know is that opportunities like this exist for just about any kind of business. If there is a TV/Radio show that deals with topics similar to your product/service, you, most likely, can pay a nominal fee to be on that show and thus have wide exposure within a market. Certainly, this is not for all companies, but it is another potential avenue of advertising on television without the huge fees that are normally associated with TV media buying.

-jeremy

As avid skiers (though there is a snowboarder among us), we are very proud to welcome Powder Mountain to the Wold Creative team. Working with some web development, branding and marketing strategies for Powder Mountain, Wold Creative Group is assisting with the guidance of growth of the ski resort so that it grows appropriately while still appealing its current customer-base.

We are very excited to be assisting Powder Mountain with its web development and marketing. If we must also have meetings on the slopes periodically this winter, then that is just a sacrifice that we are willing to make.

Here are a couple of Powder Mountain pics from this summer.

- jeremy

In spite of the fact that we did not have a stroller and 10 kids swarming around us, my wife and I decided to pay a visit to our local zoo. As I looked at the animals, I started to realize that the animal kingdom is instinctually hilarious. Whether it is an elephant incessantly using its nose to throw dirt on itself or if it is a giraffe working it in an urban fashion photo shoot, these animals were very entertaining. Enjoy.

-jeremy

As a spur-of-the-moment thing, my wife and I decided to go up to Logan, UT for a night at a bed and breakfast. I can’t fully express to you how much of a reprieve one night away can be, but I highly recommend it…as well as Logan itself because it has a lot of character.

-jeremy

Did you know that Powder Mountain has more skiable terrain than any other ski resort in the US? This hidden gem of a ski resort is nestled in the mountains just up the road from Ogden, UT. With the charm of a small, home-grown mountain and the untracked terrain that all but ensures a powder-fill run, Powder Mountain might have to be my new ski resort of choice come this winter. Good mountain. Good people.

Public Service Announcement…according to the Powder Mountain signage, the avalanche danger is apparently “low” at present.

-jeremy

It must be important if it is repeated 3 times. You could have the best product or service in the world but if people cannot picture it or somehow identify with it then you will have one heck of a time trying to sell it. We are a culture that wants to the “kick the tires” before we drive it off the lot.

TIP: In other words, show off your product and/or service to the world in the best possible light. Like it has been stated before, this does not mean to show absolutely everything, it just means that in order to hook people in to actually see your product or service for what it is, you need to let give people a taste of it through good photography or other visuals.

Generally speaking, the first thing people notice in a marketing piece is a photo/design/colors/layout and the second thing they notice is what it actually says. Both components of the marketing piece are equally important but the visuals will either cause the viewer to pause long enough to read the text or, if ineffective, will cause the marketing to not be noticed at all.

-jeremy