We would like to extend a warm welcome to Sage Environmental. Sage is a Salt Lake City based firm that provides environmental consulting services to commercial, industrial, and governmental clients. Wold Creative Group has been brought in to help revamp their logo (identity/branding) for various applications as well as a complete overhaul to their website. We are excited to be working with Sage and are looking forward to assisting them to reach a broader audience with their marketing.

Business cards are seemingly innocuous. Everyone has one and they all want to give them to you. They don’t have to fade into the woodwork, you just have to be creative about how they are done in order to get noticed and to be effective.

Here are a couple of tips that i think should be standard in this day and age of printing business cards:

1. All business cards should be double-sided. The back could simply be a solid color with your website listed but the point is that this is a mini billboard that could be utilized and should not be left blank.

2. Full color, full bleed. Larger businesses may not need to run at full color since their large quantities can justify printing at 2-color on the press. For most companies though, each card is going to be a shorter run since the contact information will change and thus printing these process (4 color) is definitely more affordable. Plus, having full color gives you some options for potential unique design work. Full bleed in printing is where you print off the edge of the paper. I personally like using this on cards so that design elements can be incorporated within the design that do not take away from the branding and contact info.

3. Simple is okay. An example that i like is actually within the movie Ocean’s Eleven where Daniel Ocean gave a card to Linus that was blank except for his name, “Daniel Ocean” in the center of the card. It is amazing that, with simplicity comes complexity and sophistication within design. 

4. They must fit the branding. Because business cards are an extension of your business, they must be consistent with the branding of your business. Just like every other marketing initiative, business cards have to drive the consistency of your brand which includes your logo and current design elements.

Here is an example that we have recently completed for the Fantis Group. As Realtors, they needed certain items on the card, i.e. photo, RE/MAX logo, but this doesn’t mean that their cards had to be standard or uninteresting. In fact, we are printing these cards with a silk laminate with a spot gloss coating on the logo which is quite unique within their industry.

With extensive courtroom and litigation experience both defending and prosecuting, Ben W. Lieberman has recently started the Law Office of Ben W. Lieberman. Being a smaller law firm, they have the experience to handle large cases but have the unique position of accessibility with all clients.

Wold Creative Group will be providing branding and website strategies and implementation for the Law Office of Ben W. Lieberman. Starting with branding, we will help guide them through the competitive market of marketing law firms. We are looking forward to it.

Welcome.

We have just completed the logo (brand) for the Refugee Outreach Partnership. This is a California-based organization that brings together like-minded non-profit organizations to assist refugee placement, housing and jobs. In my opinion, this organization is cutting-edge in the fact that it crosses normal organizational boundaries to focus on the greater good that no individual organization could handle on their own. We are proud to be a part of it.

With any logo, their brand needs to properly represent who they are as an organization as well as incite confidence/trust of that organization. The Refugee Outreach Partnership incorporates the idea of being connected around the world with a sense of movement. In order to give the perception of movement, we purposefully designed outside of the lines. In other words, the people holding hands extend outside their own borders and, thus, fulfill the idea of movement and life beyond their country’s borders.

We have another new website up and running. This is an educational video company that we created an e-commerce website for. In fact, the only way to purchase their videos is through the website where you are able to immediately download the videos after purchasing. We were able to compress and format the videos where they are still high-quality and yet are able to download within a minute. 

We developed their branding (logo), their website and messaging and now have also done some advertising and marketing consulting for RJ Connections.

Check their website out here at www.rj-connections.com

It has been a long time coming but we finally have a bit more breadth to our portfolio section. As much as i wish that the portfolio section is now definitive, the fact is that this is still the tip of the iceberg of work that we have done. It shows some of our work from ads to websites to logos to print to…well, you get the idea. Enjoy.

click here to check it out

When thinking about running an ad or formulating a comprehensive marketing campaign, you have to remember that what you are doing is not a complete facsimile of the product or service that you are marketing. In other words, you have to be selective on what exactly you are using for text, image and messaging.

I like to think of marketing and, specifically, advertisements,  as reflections of what you are trying to sell. These are not complete images of your product or service, but a just a glimpse of it.

Part of our job as marketers is to make sure that reflection shows off the best possible features of the product or service so that the reflection is enough to cause the viewer to want to turn their heads and look directly at the product or service. That is the advantage that we have, is that we can pick and choose exactly what to reflect.

We have been working on a logo for a contemporary and diverse church in California. This is a new organization that is just getting going and so they needed to say all that they intend to be within their brand. Given their diverse market of potential church-members and the fact that they would like to have a slightly modern logo, we have come up with an abstract cross that doesn’t look very “churchy” while is reminiscent of patchwork that comes together to form this cross. This allows for the message to remain consistent while still being, what we deem as, “approachable” to a larger audience.  Enjoy.

Sometimes i need to step outside of the norm to design something for the sake of designing something. You know, “art for art’s sake”.

In this case, i wanted to be a little more playful with the Wold Creative Group logo concepts. With a logo, the brand recognition that encompasses the whole of a company within a symbol, one can hold onto the rigidity of the original design too much. I know that i have that tendency sometimes…and for good reason. With consistency, comes recognition. But, i do think that there is a time and place to let go of some of the standards and create something new with the framework of a logo in order to convey a different message. That is essentially what i did here.

enjoy.

Michael Tallman, a professional photographer, recently moved from the east coast to Salt Lake City. While the wedding photography industry can be quite competitive, Michael Tallman stands apart with the artistic angle that encapsulates the emotion of the event. Wold Creative Group was brought in to help create the brand that incorporates the same artistic bent within the logo itself.

What we came up with is a modern logo that centers on clean lines and circles that incorporate the concept of a lens flare.