Wold Creative Group has been chosen to brand the 9th & 9th Business District. This is one of the unique areas of Salt Lake City that has businesses ranging from restaurants to retail to service-oriented businesses. It truly is a cross-section of the neighborhood and has increasingly become a destination.

After the branding processes, we will also be designing and developing a website that will be able promote businesses, events and potentially allow for another revenue stream for the district though online sales.

We are excited to launch a website for Brach Design Architecture. This firm focuses an elegant, modern and authentic design while being the first Certified Passive House Consultant within Utah. This focus on green architecture allows for sustainable buildings that, through time, will save money as well as the environment. Please check out their website at brachdesign.com.

We are proud to say that we have launched another successful website for a client. After completing the re-branding for this church, we were then hired to re-do their website to match the new brand direction as well as give them an updated web presence. This included providing photography for the entire site as well as blogs that acted as a CMS (content management system) as well as a beautiful website to match their needs.

Please check it out by clicking below.

Like a lot of industries, the design and website development world has trends that surface practically daily. Because of new technology and seemingly new design concepts, the trends in the industry come quickly and leave even quicker. So what should be done with “the next big thing”?

With web development it is a lot easier for us to distinguish between the newest items that are good and those that we ignore. We approach this in the same way that we approach design for a client; we approach this with marketing in mind. If the latest development item goes beyond just looking cool and actually helps the client, then it is something that we would use, when appropriate. If the new development item does not perform well across platforms (Internet Explorer as the prime example), or is not read (crawled) well by the major search engines, or just is inappropriate for the audience, then the client would not benefit by using that development.

With design, sifting through trends is a little more difficult. If something is “too trendy” then there is the risk of a design becoming obsolete very quickly. If a design is “too traditional” then there is the risk of the design not effectively speaking to the intended audience.

All design should consider the 5 elements of art, line, shape, color, texture and balance. Each of the elements should be considered and followed (or purposely broken) for the design to be good. There is one more element that i would like to add to this specifically for designing for clients and that would be the purpose of the design. The purpose of the design will help determine goals, audience and the creative direction of the piece. What would work for a contemporary, young brand would probably not work for a corporate established brand. It is all about purpose for effective design.

More could be said about this but just remember this, if design or development is done for a client, then it should be done to better the client. Happy designing.
-jeremy

Working with Powder Mountain Ski Resort and Monster Energy, we have launched a website for the inaugural Powder Mountain Motocross. With the motocross course designed by none other than Jeremy McGrath himself, this event has already gotten a lot of traction within the national motocross community.

Visit the website www.powdermountainmotocross.com.

We have just launched a new website for Beyond Partnership, an established missions organization based out of Sacramento, CA. Their primary focus is to work with and under national leaders within south america and asian countries in order to meet the basic needs of the locals. Once this relationship has been established, Beyond Partnership works with churches and organizations within the US to work for the nationals of the countries on their local projects.

Wold Creative Group first developed the brand and logo for the organization. After this we worked with the staff to create a website that accurately portrayed what they do and their heart for the underprivileged around the world.

Check out out here

I recently went to the downtown library in salt lake city. First of all, i love libraries because they are centers of learning as well as the odd, eclectic gathering of different cultures from the intellectual on the hunt for knowledge to the homeless on the hunt for a restroom. Very interesting. Secondly, our library, in particular, has fascinating architecture and design elements. If you are in need of inspiration, i recommend going to a library to think, reflect and people watch. I was looking at their signage. Even though both of the pictures i took are of signs using helvetica, they are used in very different ways that fit their medium. Good stuff.

So, if you are in the market for a logo, then you have probably heard the terms “identity” and “brand” in addition to “logo” somewhere in your research. You may be wondering what the difference is. Different firms may define these terms slightly differently, but this is how i see them.

Logo. Logo is simply a non-marketing agency term that everyone is familiar with. This is a mark or symbol of an organization. 

Identity. Identity goes a little farther than just a logo, although a logo is typically involved in this process. When creating an identity for an organization, everything from the name to the final application must be considered. Therefore the target audience as well as marketing goals are factored into the identity so that it is as effective as possible.

Brand. The brand is the perceived image of an organization. This essentially means that the identity is carried out within all marketing initiatives so there is consistency of the brand. Branding packages often include the business basics, such as business cards, letterhead, envelopes,…etc, but the brand does not stop there. It should be continued to all ads, web, print and any other media so that it is consistent. Consistency of brand creates recognition and positive recognition leads to strategic (long-term) sales.

TIP: Now that terms have been defined, what does it mean for an organization that needs a logo? Well, a logo should never be just a logo. All elements of your organization need to be factored into the design and direction of the logo so that it is a solid identity that can be carried out through a brand that has positive brand recognition. Do not just go with a logo because you like the way that it looks, choose a direction based on the larger picture of why it was designed the way it was (audience as well as organizational identity in mind) and how it can be applied to all marketing initiatives in an effective manner.

jeremy

We would like to extend a warm welcome to Beyond Partnership, an organization that connects Americans with nationals within countries throughout the world. Where they are unique is by approaching the humanitarian and other needs through the globe through subjugating to the local leaders. In other words, instead of imposing their ideas upon locals, the local nationals decide where their needs are and then Beyond Partnership helps the local nationals see it happen by sending teams out there to assist the nationals. Very humbling and proven to be very effective.

We are currently working with Beyond Partnership on their identity (logo and then brand) as well as their website. Welcome.

We recently completed a logo for an organization in the Bay Area (CA) that is a spanish-speaking church. In addition to the spanish language website that we will be putting together for them, we have come up with this logo to start their branding off on solid footing. Personally, i don’t speak spanish (jesse does though), and that just goes to show that language does not need to be a barrier for a working on marketing, design or websites.