Recently, we flew out to North Carolina for a video shoot for a long-standing client of ours. Videos are certainly not for everyone because they can be costly and unwieldy to use properly. That being said, if used appropriately, they can actually express your messaging in a way that no other avenue can. 

In this case, we produced an instructional DVD that will also be used within their marketing efforts to further their brand. 

On a side note, when you can’t run the AC due to background noise and you are standing in a room full of lights, drink plenty of water…or have a large palm branch and a team of palm branch wavers at your disposal.  

Sometimes i need to step outside of the norm to design something for the sake of designing something. You know, “art for art’s sake”.

In this case, i wanted to be a little more playful with the Wold Creative Group logo concepts. With a logo, the brand recognition that encompasses the whole of a company within a symbol, one can hold onto the rigidity of the original design too much. I know that i have that tendency sometimes…and for good reason. With consistency, comes recognition. But, i do think that there is a time and place to let go of some of the standards and create something new with the framework of a logo in order to convey a different message. That is essentially what i did here.

enjoy.

We have done what about 30 other companies have done and hired ourselves to re-design our own website, wolcreative.com. With dynamic navigation, RSS feeds, JAVSCRIPT, AJAX, forms, client login, HTML optimization…etc, it is going to be sweet (completely objective observation there).

the sneak peek is below but here’s the best part…the preview is absolutely free! (what can i say, shameless marketer here)

I have this tendency to think in images, to create momentary photos like an internal camera obscura. Sometimes, i am lucky enough to have an actual camera with me to capture some of these angles, colors, lines, textures and shapes that seem to catch my eye. Such was the case yesterday where the light of the beautiful sunset allowed me take some photos of seemingly innocuous things. Trying to capture the ordinary things in life in a new, interesting way is a challenge.

This challenge holds true within marketing as well as within photography. Without an interesting angle, a wall is just a wall…a marketing piece is just a marketing piece. There is the need to have a creative presentation of your product/service in order for it to stand apart from the ordinary.

We would love to help you create something unique.

-jeremy

Since our halls are currently fully decked, i figured it would be a good time for some seasonly fun. Here are some pics from around the house.
-jeremy

We would like officially welcome Jesse to the Wold Creative Group team! Jesse not only has many years of website/database/coding experience but is also hilarious and a fun addition to the office. Welcome Jesse!

Park City is an odd blend of environmental ideals, artistic expression, cliche rich within a ski-town atmosphere…and, of course, spectators like me to take in the views. enjoy.

-jeremy

That’s right, we have a new office and have just fully moved in. Check out the sweet pad below.

-jeremy

According to weather.com, it was 80 degrees here yesterday. The leaves haven’t changed color on any of my trees and yet we are getting the first snow of the season at my house as I am typing this (pic below to prove it). I may be wrong about this, but I could have sworn that there used to be some sort of time period between summer and winter.

But, when it comes down to it, that is just how we roll here in Utah. While other states might take the time for a break between outdoor activities, we go straight from summer hikes to backcountry skiing. We are always outdoors and on advil.

-jeremy

In spite of the fact that we did not have a stroller and 10 kids swarming around us, my wife and I decided to pay a visit to our local zoo. As I looked at the animals, I started to realize that the animal kingdom is instinctually hilarious. Whether it is an elephant incessantly using its nose to throw dirt on itself or if it is a giraffe working it in an urban fashion photo shoot, these animals were very entertaining. Enjoy.

-jeremy