With a modern and interesting location, Korr medical is conducting a photoshoot that we are assisting with. Here are some of the photos that i have been taking while the photographer, eric russell, sets up the premium shots. enjoy.

I recently came back from a trip to Portland and Seattle. Being in the business that produces logos, brands and signage myself, i always tend to gravitate toward interesting signs. In particular, i love classically old signs. There is something about them that seems to transcend any particular style or time.

Because i was in Seattle, i had to take a picture of the first Starbucks in existence. Notice how their logo and brand colors have changed since this design.

Enjoy the photos that i took from Portland and Seattle but don’t steal them because that just isn’t nice.

Like a lot of industries, the design and website development world has trends that surface practically daily. Because of new technology and seemingly new design concepts, the trends in the industry come quickly and leave even quicker. So what should be done with “the next big thing”?

With web development it is a lot easier for us to distinguish between the newest items that are good and those that we ignore. We approach this in the same way that we approach design for a client; we approach this with marketing in mind. If the latest development item goes beyond just looking cool and actually helps the client, then it is something that we would use, when appropriate. If the new development item does not perform well across platforms (Internet Explorer as the prime example), or is not read (crawled) well by the major search engines, or just is inappropriate for the audience, then the client would not benefit by using that development.

With design, sifting through trends is a little more difficult. If something is “too trendy” then there is the risk of a design becoming obsolete very quickly. If a design is “too traditional” then there is the risk of the design not effectively speaking to the intended audience.

All design should consider the 5 elements of art, line, shape, color, texture and balance. Each of the elements should be considered and followed (or purposely broken) for the design to be good. There is one more element that i would like to add to this specifically for designing for clients and that would be the purpose of the design. The purpose of the design will help determine goals, audience and the creative direction of the piece. What would work for a contemporary, young brand would probably not work for a corporate established brand. It is all about purpose for effective design.

More could be said about this but just remember this, if design or development is done for a client, then it should be done to better the client. Happy designing.
-jeremy

Working with Powder Mountain Ski Resort and Monster Energy, we have launched a website for the inaugural Powder Mountain Motocross. With the motocross course designed by none other than Jeremy McGrath himself, this event has already gotten a lot of traction within the national motocross community.

Visit the website www.powdermountainmotocross.com.

On rare occasion, the creative work done by our clients stands alone without any need to design something ourselves. Such is the case with Brach Design Architecture. With modern, clean design that creatively uses space, line and flow to perfection within their architecture, all we have to do it let it shine by showing it for what it is.

One of the things that impresses us about them is their commitment to good design but also to the environment. Being the only Passive House Design Consultant in Utah, they take architecture to a new level of utilizing the sun, airflow and passive elements to create a house that will save the environment as well as money through time.

Wold Creative Group has been capturing the recent projects that have been designed by Brach Design Architecture. Here are a few images from our recent photography of a house located at the fun district of 9th and 9th. Click here to learn more about Brach Design Architecture

I like the use of numbers within design. Both the actual numbers and the written numbers together can create a balance that are not only fun to work with but are also a lot easier to remember. As you know, one of the goals in design for marketing is to be memorable. Can we make a collective decision to avoid any more basic use of numbers in design or use of numbers within words like se7en? Low-hanging fruit people.

Have fun with numbers…they need not be overlooked in the design process.

Located at the mouth of Zion National Park, the Desert Pearl Inn is a modern take on the hotel experience. The details of the inn are exquisite. From the high ceilings to the wood framework of the inn coming from reclaimed railroad ties. Surrounded by rough red rock, the clean lines of the Desert Pearl Inn create a juxtaposition of old and new, rough and modern that allows you to experience Zion National Park while in ultimate comfort.

Wold Creative Group is working with them on various elements which all could benefit from solid photography. We recently completed a photoshoot at the Desert Pearl Inn. Check it out their website here (we did not design this site by the way).

happy earth day!

website hosting and their associated servers and network devices require an extraordinary amount of energy. we are proud to announce that our website is now 100% wind powered. no, we don’t have tiny wind turbines running web servers, rather, every bit of energy used up powering our website is purchased using wind power.

another excited announcement is that our clients can do this too. not only are we 100% wind powered but we now offer hosting to our clients that is wind powered as well. let us waste less while we market more.

We are currently in the process of re-inventing how marketing, websites and hosting are implemented. I can’t say too much about this yet but look for Wold Creative 3.0, you may just like what you see. Look for updates as they are available. This will save you money while creating something that will make you more money. i’ve said too much.

This is all over the news and so i figure that it is a good thing to discuss. Twitter, like facebook or other Social Networks, is merely another way for people to communicate. Twitter allows you to put in 140 characters to say your latest thoughts and then people “follow” you so they can get a constant stream of your latest posts. This sounds a little journal-like and not-so-business-like at first glance.

Admittedly, i still have my doubts as to the marketing benefit of using twitter. Partly because it seems like this would be hard to translate into actual business and partly because this seems like a lack on continuity between thoughts that you share to the world (remember that you can only use 140 characters per post).

That being said, this may also be another tool for reaching an audience. This will allow you to have direct access to an audience, and therefore, to either a potential market or a peer group. This means that this may not effect sales directly, but over time, this could lead to your expertise in a field which would translate to sales, finding competent employees or problem-solving through twitter. I am current checking twitter out myself to see it this holds any weight. Feel free to check out my page. http://twitter.com/jeremywold

Try it out, but try this with the expectation that is a very small avenue for getting your marketing message out in a very ADHD sort of way. This is still it in its baby stages.

jeremy