Wold Creative Group has been chosen to brand the 9th & 9th Business District. This is one of the unique areas of Salt Lake City that has businesses ranging from restaurants to retail to service-oriented businesses. It truly is a cross-section of the neighborhood and has increasingly become a destination.

After the branding processes, we will also be designing and developing a website that will be able promote businesses, events and potentially allow for another revenue stream for the district though online sales.

We are excited to launch a website for Brach Design Architecture. This firm focuses an elegant, modern and authentic design while being the first Certified Passive House Consultant within Utah. This focus on green architecture allows for sustainable buildings that, through time, will save money as well as the environment. Please check out their website at brachdesign.com.

We are proud to say that we have launched another successful website for a client. After completing the re-branding for this church, we were then hired to re-do their website to match the new brand direction as well as give them an updated web presence. This included providing photography for the entire site as well as blogs that acted as a CMS (content management system) as well as a beautiful website to match their needs.

Please check it out by clicking below.

I recently came back from a trip to Portland and Seattle. Being in the business that produces logos, brands and signage myself, i always tend to gravitate toward interesting signs. In particular, i love classically old signs. There is something about them that seems to transcend any particular style or time.

Because i was in Seattle, i had to take a picture of the first Starbucks in existence. Notice how their logo and brand colors have changed since this design.

Enjoy the photos that i took from Portland and Seattle but don’t steal them because that just isn’t nice.

Like a lot of industries, the design and website development world has trends that surface practically daily. Because of new technology and seemingly new design concepts, the trends in the industry come quickly and leave even quicker. So what should be done with “the next big thing”?

With web development it is a lot easier for us to distinguish between the newest items that are good and those that we ignore. We approach this in the same way that we approach design for a client; we approach this with marketing in mind. If the latest development item goes beyond just looking cool and actually helps the client, then it is something that we would use, when appropriate. If the new development item does not perform well across platforms (Internet Explorer as the prime example), or is not read (crawled) well by the major search engines, or just is inappropriate for the audience, then the client would not benefit by using that development.

With design, sifting through trends is a little more difficult. If something is “too trendy” then there is the risk of a design becoming obsolete very quickly. If a design is “too traditional” then there is the risk of the design not effectively speaking to the intended audience.

All design should consider the 5 elements of art, line, shape, color, texture and balance. Each of the elements should be considered and followed (or purposely broken) for the design to be good. There is one more element that i would like to add to this specifically for designing for clients and that would be the purpose of the design. The purpose of the design will help determine goals, audience and the creative direction of the piece. What would work for a contemporary, young brand would probably not work for a corporate established brand. It is all about purpose for effective design.

More could be said about this but just remember this, if design or development is done for a client, then it should be done to better the client. Happy designing.
-jeremy

We recently launched a website for the Fantis Group Real Estate located in Salt Lake City. Part of the challenge with this site was to take what the MLS provides as a feed and making a search that is user-friendly and content driven. Check it out for yourself to see what we think is the most user-friendly home search in Utah. www.saltyhomes.com

Working with Powder Mountain Ski Resort and Monster Energy, we have launched a website for the inaugural Powder Mountain Motocross. With the motocross course designed by none other than Jeremy McGrath himself, this event has already gotten a lot of traction within the national motocross community.

Visit the website www.powdermountainmotocross.com.

Michael Tallman is one of the top wedding photographers in salt lake city, utah. He not only captures the event but also has the uncanny ability to capture the emotion behind what is going on. In other words, his photos are not stale, staged images but rather seem to exude life.

Wold Creative Group worked with Michael in his branding and then on his new website that just launched. With photography like his, we really were attempting to create a frame for the photos and something that he could dynamically alter to grow the site. Like a mat for a photo, we trimmed the site with white and kept the design elements of the site as simple as possible. We designed this in such a way so the design itself would not be noticed while the photos jumped off the page…so to speak.

Check it out for yourself at www.micheal-tallman.com

We are proud to launch a new website for Sage Environmental, an environmental assessment agency located in Salt Lake City. With governmental and private-sector clients, Sage Environmental has an interesting clientele that spans throughout the west coast. Projects of theirs range from airports, new railways to risk assessment for just about anything.

Wold Creative Group has created a search engine optimized (SEO) website for Sage Environmental with a couple of goals in mind; increase traffic through a SEO site and to improve their brand presence to translate site visitors into potential clients. Not to brag or anything, (ok, just a little bragging going on here), but we think we did OK.

Click here to check it out.

I am constantly amazed how dismal the news is these days. With most companies shrinking with the economy, any talk is business is typically negative.

At first glance, i would agree that things seem a little dire. But, if you think about it, the situation has stemmed from an inflation of perception of prosperity that really wasn’t there. In other words, our perception of how profitable we are as a nation tends to lead to how prosperous we actually are. I think that this holds true, not just as a nation but with individual organizations as well.

My advice is this; even though times may be tough, have a positive outlook for your business. Instead of just focusing on what has changed within the market, focus on what opportunities may have presented themselves within this climate. While competitors may be focusing inward by slashing jobs and costs, you too should be efficient but also look externally to how you may capitalize on what new opportunities are within the market.

jeremy