This is an AD made for a publication whose audience is made up of a ski instructors. The obvious correlation here is the idea that the ski instructors will be able to understand that need for guidance or help since they provide that service on a daily basis. While they might be able to help those that would like to ski, the Fantis Group can help them in their real estate endeavors. enjoy.

Misty Mountain Property is based in Ogden Valley, UT. Given the fact that outdoor activities during the winter season is such a draw for this mountain valley, we have come up with the following AD to capitalize on this. Marketing the “life” rather than just the homes themselves can be an inventive way for a Real Estate agency to get the attention of their target audience.

Here is an example of consistency through an AD campaign. While keeping a similar style and messaging, this ad is mainly an “image AD” to introduce the audience to Fantis Group, a new Real Estate company. Even though this is a new brand, with the images and layout, this AD was made to create a sophisticated, established look for Fantis Group. Thus, we are implementing two key elements of a brand within these ADs, consistency and credibility.

It is easy for companies to get hung up on a marketing initiative that has worked. While this might not seem like a problem, it certainly can be since it is not thinking in terms of what is best for the company, rather, what is easier. Just because there was some success once on a marketing initiative, doesn’t mean that it is the best possible outcome for all of your marketing initiatives.

TIP: Diversify your marketing initiatives. This will keep your proverbial eggs in multiple baskets. This will also allow you to gauge the effectiveness of your media mix (various marketing through different mediums), and then continually re-vamp your marketing strategies as you progress. Diversify, evaluate and then diversify again.

-jeremy

Powder Mountain has some strategic advantages within their market that we are highlighting within a new print ad. While we could just come out and say it, alluding to the fact that Powder Mountain doesn’t have the lines at the lifts while having plenty of powder for everyone, even on a Saturday afternoon, is best done through a simple photo and small statement. This ad is simple, and that was done on purpose so that it will get noticed in midst of all of the other ski ads within the magazine. Enjoy.

-jeremy

Here is an ad that should be in print as we speak…or type. Misty Mountain Property is located within the Ogden Valley and therefore this ad was made to appeal to those interested in living in beautiful mountain surroundings. Enjoy.

-jeremy