This summer, Powder Mountain is offering off-road tours of the mountain with its Summer Safari. After riding on this beast myself, it is easy to see why the 4×4 open-air off-road vehicle is affectionately called the “powzilla”. It is a chance to do some real off-roading while touring one of the best ski areas.

To help drive traffic to this new summer attraction, we were called in to develop environmental prints as well as online campaign. After creating the photography, attached posters, online Flash banners as well as its own page on their website, they immediately started getting reservations. What do you know…i guess strategic implementation of a cross-media marketing campaign really works!

Enjoy.

This entry was posted on Friday, August 22nd, 2008 at 5:57 pm and is filed under ad, example, marketing, photos, print, web. You can leave a response, or trackback from your own site.