blogs: key to the dynamic website

We often recommend the use of blogs for businesses when approaching a website for them. That might seem a little odd if you think of blogs as i used to, that they are personal free-association online journals. Yes, there are those that have personal blogs that do divulge just about anything on their mind, but that isn't really what i am referring to here.

A blog can simply be the free avenue in which a dynamic website can exist while still being professional. Moreover, a company can be more free to show more personality, flavor and experience through a blog than a website. When it comes down to it, a website needs to have a level of professionalism that can win over potential clients. Coupled with this website should (not always, but often) be a blog that also supports your brand to win over potential clients. Both of them working together can give a broader-reaching response to question of "who is your company".

Recently, we helped Closeknit Clothing setup a blog. With their focus on fashion within an urban market, this sort of avenue is perfect medium for their intended audience. We branded their blog to match the look of their already-existing website so that both of them complement each other and further the brand of Closeknit Clothing.

We also added in the capability for visitors to subcribe to future blog posts. Then, when Closeknit updates their blog, subscribers will automatically get e-mailed and therefore this can be treated as an ongoing e-mail newsletter.

Click here to view their blog.

having fun with the brand

Sometimes i need to step outside of the norm to design something for the sake of designing something. You know, "art for art's sake".

In this case, i wanted to be a little more playful with the Wold Creative Group logo concepts. With a logo, the brand recognition that encompasses the whole of a company within a symbol, one can hold onto the rigidity of the original design too much. I know that i have that tendency sometimes...and for good reason. With consistency, comes recognition. But, i do think that there is a time and place to let go of some of the standards and create something new with the framework of a logo in order to convey a different message. That is essentially what i did here.

enjoy.

new website - sneak peek

We have done what about 30 other companies have done and hired ourselves to re-design our own website, wolcreative.com. With dynamic navigation, RSS feeds, JAVSCRIPT, AJAX, forms, client login, HTML optimization...etc, it is going to be sweet (completely objective observation there).

the sneak peek is below but here's the best part...the preview is absolutely free! (what can i say, shameless marketer here)

winter sports school brochure

While attending a few educational and sporting events, the Winter Sports School in Park City has been able to further their exposure within their market through a newly designed brochure. The focus of this printed piece was to both highlight the academic excellence that the Winter Sports School provides as well as the diverse athletic programs that this school can accommodate.

On a side note, 2 of the 9 total USA Olympic gold medals at the 2006 Olympics were alumni of the Winter Sports School in Park City. Not too shabby.

photos...art within the ordinary

I have this tendency to think in images, to create momentary photos like an internal camera obscura. Sometimes, i am lucky enough to have an actual camera with me to capture some of these angles, colors, lines, textures and shapes that seem to catch my eye. Such was the case yesterday where the light of the beautiful sunset allowed me take some photos of seemingly innocuous things. Trying to capture the ordinary things in life in a new, interesting way is a challenge.

This challenge holds true within marketing as well as within photography. Without an interesting angle, a wall is just a wall...a marketing piece is just a marketing piece. There is the need to have a creative presentation of your product/service in order for it to stand apart from the ordinary.

We would love to help you create something unique.

-jeremy