powder safari

Powder Mountain has a daily back-country cat tour called the Powder Safari. This essentially means that you can ride the cat up and track virgin powder all day with seven of your closest friends. One of the unique features of the Powder Safari is that it will be able to take people on tours well after the mountain itself closes.

Here is a recent poster that we did to highlight the Powder Safari.

in the works

Even though we haven't shown current projects that are in the works, i think that now is the time to show you what we are working on. I am particularly excited about some new websites that we are working on currently.

One example of a website that we have begun production on is for Brach Design, a contemporary salt lake city architecture firm. As you can see, this site has been designed to reflect the clean lines and impressive spaces that the architecture itself conveys. The compliment of the web design to the actual architecture is meant to drive the site visitor's curiosity as well as confidence in Brach Design.

Enjoy.

photo shoot

Recently, we did a photo shoot with a long-time client, Wrap 'n Wear. With babies and models in abundance, it was a fun event that allowed us to capture some of the benefits of their product.

The goal of this shoot was to highlight the product as more of a fashionable item rather than just a "baby product". With that in mind we went to two locations, a high-end shopping center and a classic home. Each location gives a slightly different feel to the images but allows for the product to "fit" within the perceived environments and therefore give the association of a high-end product that is fashionable as well as functional.

Here are just a few examples of the photography below.

welcome winter sports school in park city

Wold Creative would like to officially welcome the Winter Sports School in Park City! This unique school focuses on a quality private education for competitive high school winter sports athletes. With school alumni winning gold medals in the 2002 olympics as well as a high collegiate acceptance into competitive schools, they certainly know what they are doing.

Wold Creative Group will be working with the Winter Sports School in Park City on the their branding, brochures and with a complete overhaul to their website. We are excited to be working with the school to help them to grow within the education and winter sports training industries.

marketing in nature

In undergrad, the most influential class that i took was rhetoric. While that might seem like it is a class that teaches one to wax poetic, it is rather a education on how to learn, process and read messages as well as giving you the basis of how to communicated effectively with others. Anyways, one of our classes was about learning from nature.

It might sound a little odd to think that we can pick up cues from nature and use them within marketing. On the other hand, most consumers are creatures of habit and often fall prey to subconscious cues used within marketing in order for them to choose what products or services that they spend money on.

Today i have been looking at flowers. There are a few outside my window that are striking in their color and density. Strong purples, oranges and yellows are easy to notice from a distance while they seem to just get more striking as you get closer. These flowers are tiny advertisements to passing bees. With the pollen that the bees carry, these flowers must get bees to land there in order for them to continue to exist.

TIP. With all of the marketing "flowers" out there within your market, why would any "bees" come to your company? Looking at the plants outside my window, i would say that catching attention utilizes the idea of being different/unique while have prolific messaging so that is one ad doesn't cause a customer/client to look your directly, another ad will.