Diversify

It is easy for companies to get hung up on a marketing initiative that has worked. While this might not seem like a problem, it certainly can be since it is not thinking in terms of what is best for the company, rather, what is easier. Just because there was some success once on a marketing initiative, doesn’t mean that it is the best possible outcome for all of your marketing initiatives.

TIP: Diversify your marketing initiatives. This will keep your proverbial eggs in multiple baskets. This will also allow you to gauge the effectiveness of your media mix (various marketing through different mediums), and then continually re-vamp your marketing strategies as you progress. Diversify, evaluate and then diversify again.

-jeremy

7th Rig branding

7th Rig is a Hollywood-based production company. Currently producing a major motion picture, 7th Rig hired Wold Creative Group to help brand their company according to their direction and goals. With suspense and thriller movies as a backbone, 7th Rig needed a logo that was industrial, professional but also had an bit of mystery.

The final logo, pictured below, will be used for their corporate branding and image. We will be working with 7th Rig in order to create variations of this logo that will be used on the big screen.

-jeremy

Powder Mountain ad

Powder Mountain has some strategic advantages within their market that we are highlighting within a new print ad. While we could just come out and say it, alluding to the fact that Powder Mountain doesn’t have the lines at the lifts while having plenty of powder for everyone, even on a Saturday afternoon, is best done through a simple photo and small statement. This ad is simple, and that was done on purpose so that it will get noticed in midst of all of the other ski ads within the magazine. Enjoy.

-jeremy

Misty Mountain Property ad

Here is an ad that should be in print as we speak…or type. Misty Mountain Property is located within the Ogden Valley and therefore this ad was made to appeal to those interested in living in beautiful mountain surroundings. Enjoy.

-jeremy