Live TV Spot

Wrap ‘n Wear, a baby carrier company and long-time Wold Creative client, was featured this morning on the Studio 5, a Utah-wide live TV show. The experience was fun for all involved and this was a great way to get the name out there to a larger Utah audience.

TIP: What the greater viewing audience might not know is that opportunities like this exist for just about any kind of business. If there is a TV/Radio show that deals with topics similar to your product/service, you, most likely, can pay a nominal fee to be on that show and thus have wide exposure within a market. Certainly, this is not for all companies, but it is another potential avenue of advertising on television without the huge fees that are normally associated with TV media buying.

-jeremy

A big welcome to Powder Mountain!

As avid skiers (though there is a snowboarder among us), we are very proud to welcome Powder Mountain to the Wold Creative team. Working with some web development, branding and marketing strategies for Powder Mountain, Wold Creative Group is assisting with the guidance of growth of the ski resort so that it grows appropriately while still appealing its current customer-base.

We are very excited to be assisting Powder Mountain with its web development and marketing. If we must also have meetings on the slopes periodically this winter, then that is just a sacrifice that we are willing to make.

Here are a couple of Powder Mountain pics from this summer.

- jeremy

Marketing metrics

Marketing has traditionally had the black eye of never really knowing the efficacy of a marketing initiative. For instance, if someone were to run a newspaper AD, send out direct mail and run a radio AD campaign, all that could be determined from this is the overall number of people that walked through your businesses doors and purchased something.

Of course, there are ways of capturing the data of where people heard of you, but those surveys are often cumbersome and sometimes are not an accurate tally of how effective each marketing initiative that you did.

TIP: One easy way to run ads and still know exactly how effective they are is by increasing the amount of ads on the web. This should be done anyways in today’s market, but it this case, you can fully be aware of exactly where your website traffic is coming from, how many pages they view, and if they purchase something online or not. This is done using Google’s free tool called Analytics. This is something that Wold Creative Group puts on every webpage that we design, but you don’t have to have us do it for you. Check it out at Google.com/analytics.

-jeremy

Animal Fun

In spite of the fact that we did not have a stroller and 10 kids swarming around us, my wife and I decided to pay a visit to our local zoo. As I looked at the animals, I started to realize that the animal kingdom is instinctually hilarious. Whether it is an elephant incessantly using its nose to throw dirt on itself or if it is a giraffe working it in an urban fashion photo shoot, these animals were very entertaining. Enjoy.

-jeremy

Target your audience

So you have a product or service that you are trying to sell. The avenues that you could take in order to market your product or service are innumerable. So what do you do? Do you use TV, radio, print, direct mail, interactive (online) marketing, telemarketing, yelling really loudly from your street corner?

First of all, as stated in previous posts, you need to take a step back from the medium (print, web, radio, etc.) and strategically look at your brand. What kind of company are you? Do you have any distinct features that stand out from competitors? Who is currently buying your product or service? What demographic do you think would resonate with your product or service?

TIP: This all comes down to targeting your audience. By answering some of the questions above (not a complete list there), you can start to figure out who your company should be marketing to. It is not a good idea to think that you should market to everybody because that is impossible and a waste of valuable resources. Instead, figuring out the audience that you should go after will create a situation where you are maximizing your marketing dollars and give you a greater return on your marketing investment.

-jeremy

Logan, UT

As a spur-of-the-moment thing, my wife and I decided to go up to Logan, UT for a night at a bed and breakfast. I can’t fully express to you how much of a reprieve one night away can be, but I highly recommend it…as well as Logan itself because it has a lot of character.

-jeremy

Powder Mountain

Did you know that Powder Mountain has more skiable terrain than any other ski resort in the US? This hidden gem of a ski resort is nestled in the mountains just up the road from Ogden, UT. With the charm of a small, home-grown mountain and the untracked terrain that all but ensures a powder-fill run, Powder Mountain might have to be my new ski resort of choice come this winter. Good mountain. Good people.

Public Service Announcement…according to the Powder Mountain signage, the avalanche danger is apparently “low” at present.

-jeremy