Emphasize quality

If your product or service is not quite solid is it possible to make some sales? Absolutely. The problem will be with sustaining those sales throughout time. Marketing effectively is not about trying to cover up the lack of a solid product or service, rather, marketing effectively is about letting the audience know about your quality product or service and then get them excited about learning more about you or to purchase the product.

TIP: As tempting as it is to want to sell to a vast audience immediately after concepting a product or service, try to work out some initial kinks to hone down what you are selling prior to bringing it to the greater audience. Marketing can help increase sales and exposure, but a quality product/service will exponentially sell itself throughout time.

-jeremy