Marketing metrics

Marketing has traditionally had the black eye of never really knowing the efficacy of a marketing initiative. For instance, if someone were to run a newspaper AD, send out direct mail and run a radio AD campaign, all that could be determined from this is the overall number of people that walked through your businesses doors and purchased something.

Of course, there are ways of capturing the data of where people heard of you, but those surveys are often cumbersome and sometimes are not an accurate tally of how effective each marketing initiative that you did.

TIP: One easy way to run ads and still know exactly how effective they are is by increasing the amount of ads on the web. This should be done anyways in today’s market, but it this case, you can fully be aware of exactly where your website traffic is coming from, how many pages they view, and if they purchase something online or not. This is done using Google’s free tool called Analytics. This is something that Wold Creative Group puts on every webpage that we design, but you don’t have to have us do it for you. Check it out at Google.com/analytics.

-jeremy