visuals, visuals, visuals

It must be important if it is repeated 3 times. You could have the best product or service in the world but if people cannot picture it or somehow identify with it then you will have one heck of a time trying to sell it. We are a culture that wants to the “kick the tires” before we drive it off the lot.

TIP: In other words, show off your product and/or service to the world in the best possible light. Like it has been stated before, this does not mean to show absolutely everything, it just means that in order to hook people in to actually see your product or service for what it is, you need to let give people a taste of it through good photography or other visuals.

Generally speaking, the first thing people notice in a marketing piece is a photo/design/colors/layout and the second thing they notice is what it actually says. Both components of the marketing piece are equally important but the visuals will either cause the viewer to pause long enough to read the text or, if ineffective, will cause the marketing to not be noticed at all.

-jeremy