google yourself

We have all typed our own names in at some point to see what comes up in a search engine. OK, maybe I’m the only one, but anyways, it is interesting to try this with your business as well. First type in your business name to see what comes up and then try searching by the services you provide.

If you have a hard time finding your business online through typing in what it is you do, most likely potential clients are having the same issue. This issue of being “found” within web searches is often referred to as SEO (search engine optimization). Both the design of your site (that’s where we come in) and the placement of your website’s URL on other sites (we can help there too) determine how easy it is for people to find you online. We will be discussing this in more detail soon, but here is the first tip that every business, particularly businesses that are just starting, should do to help their online exposure.

TIP: Put your URL (www.yourname.com) on as many reputable free sites as you can. This would include local/national listings of businesses, associations, business networks, partner companies…etc. If these websites are credible, not only will putting a link on their site help you through direct links from that site, it will also increase your listing within the search engines.

-jeremy