wold creative group | where marketing meets design

gourmet food truck site

January 31st, 2010

Mobile gourmet food trucks have been very successful in LA, New York and other major cities and now it is Salt Lake City’s turn. With the introduction of the Chow truck, Salt Lake City foodies can follow this truck at its host locations to pick up a coconut-lemon grass chicken taco, pineapple-ginger pork or asian spiced root chips. With great food and affordable prices, this has already proven to be popular and successful. Even with our splash webpage up for their website, they received multiple articles from the likes of Deseret News and Salt Lake Tribune.

Now we have launched their new website. This is the place to find out where they are going to be and to see the latest. Working with a local designer, Traci Overy Covey, we helped design and then construct a web presence for the Chow truck. Starting with their Twitter page, we then created an integrated blog with widgets that will allow them to update the site regularly. Check it out by clicking below.

chow truck salt lake city gourmet food

photoshoot

January 29th, 2010

With a modern and interesting location, Korr medical is conducting a photoshoot that we are assisting with. Here are some of the photos that i have been taking while the photographer, eric russell, sets up the premium shots. enjoy.

new site launched

January 28th, 2010

We are proud to say that we have launched another successful website for a client. After completing the re-branding for this church, we were then hired to re-do their website to match the new brand direction as well as give them an updated web presence. This included providing photography for the entire site as well as blogs that acted as a CMS (content management system) as well as a beautiful website to match their needs.

Please check it out by clicking below.
washington heights website

portland-seattle signage

December 16th, 2009

I recently came back from a trip to Portland and Seattle. Being in the business that produces logos, brands and signage myself, i always tend to gravitate toward interesting signs. In particular, i love classically old signs. There is something about them that seems to transcend any particular style or time.

Because i was in Seattle, i had to take a picture of the first Starbucks in existence. Notice how their logo and brand colors have changed since this design.

Enjoy the photos that i took from Portland and Seattle but don’t steal them because that just isn’t nice.

neurology website

December 16th, 2009

We have recently launched an updated website for a neurologist (doctor that works with movement disorders). This is an update of his previous site with a new logo, look, and the ability for him to manage his own content.

Enjoy! website link here
utah neurology and movement disorder website

business cards

October 20th, 2009

We are currently printing business cards for a real estate client located in northern Utah. The cards themselves will have a silk UV coating with 2 rounded corners. With these two features, the card will appear and feel much “softer” than a traditional card and help it to stand out within the over-saturated real estate market.

Because we also provided the photography for this card, we were able to capture the personality of the agent and create a card that was not only clean and professional, but showed that they can be trusted.

small business cards

small business cards

welcome Korr Medical

October 20th, 2009

We are proud to welcome Korr Medical Technologies as a client. Korr offers a variety of medical devices used in the fitness and medical industries.

Wold Creative Group has been selected to design and develop a new website for Korr. With a CMS (content management system) and other technologies for the site, this site will be a dynamic website that will be custom and targeted as well as easy for the client to organically grow through use.

Click here to see their current website and learn more about Korr Medical Technologies.

sifting through trends

August 26th, 2009

Like a lot of industries, the design and website development world has trends that surface practically daily. Because of new technology and seemingly new design concepts, the trends in the industry come quickly and leave even quicker. So what should be done with “the next big thing”?

With web development it is a lot easier for us to distinguish between the newest items that are good and those that we ignore. We approach this in the same way that we approach design for a client; we approach this with marketing in mind. If the latest development item goes beyond just looking cool and actually helps the client, then it is something that we would use, when appropriate. If the new development item does not perform well across platforms (Internet Explorer as the prime example), or is not read (crawled) well by the major search engines, or just is inappropriate for the audience, then the client would not benefit by using that development.

With design, sifting through trends is a little more difficult. If something is “too trendy” then there is the risk of a design becoming obsolete very quickly. If a design is “too traditional” then there is the risk of the design not effectively speaking to the intended audience.

All design should consider the 5 elements of art, line, shape, color, texture and balance. Each of the elements should be considered and followed (or purposely broken) for the design to be good. There is one more element that i would like to add to this specifically for designing for clients and that would be the purpose of the design. The purpose of the design will help determine goals, audience and the creative direction of the piece. What would work for a contemporary, young brand would probably not work for a corporate established brand. It is all about purpose for effective design.

More could be said about this but just remember this, if design or development is done for a client, then it should be done to better the client. Happy designing.
-jeremy
graphic design and web development trends

utah home search website

August 18th, 2009

We recently launched a website for the Fantis Group Real Estate located in Salt Lake City. Part of the challenge with this site was to take what the MLS provides as a feed and making a search that is user-friendly and content driven. Check it out for yourself to see what we think is the most user-friendly home search in Utah. www.saltyhomes.com

salty homes real estate website

motocross event website

August 17th, 2009

Working with Powder Mountain Ski Resort and Monster Energy, we have launched a website for the inaugural Powder Mountain Motocross. With the motocross course designed by none other than Jeremy McGrath himself, this event has already gotten a lot of traction within the national motocross community.

Visit the website www.powdermountainmotocross.com.
powder mountain and monster energy motocross

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